Grupo Globo is the largest media group in Latin America and Brazil’s undisputed leader across print, radio, broadcast TV and online channels. To maximize Globo’s potential as a digital disruptor, the Group needed to identify the emerging technologies and market trends most likely to change the game for its business, and the media industry, over the next five to ten years. It asked Accenture for help.
Seeking to take control of its digital destiny, Globo needed to anticipate how emerging technologies would drive change and create opportunities across each of its core business units in the years ahead.
To support this process, Globo’s Technology Committee was asked to design a forward-looking technology vision. As well as driving the Group’s business strategy in the decade ahead, this vision would provide a foundation for the continuous selection, implementation and delivery of new technology ideas to the business—the ideation process through which breakthrough innovations are achieved.