Over the past few years, the telecom industry in India has grown rapidly and has become highly dynamic on the back of a large customer base. This has resulted in the growth of a multiple service providers which in turn has created a highly competitive telecom market. The saturation in new customer markets and the increase of multi-SIM usage along with other factors have spurred customer churn and also negatively impact the average revenue per user (ARPU).
Reliance Communications (RCom) is one of India’s largest private sector information and communications companies, with more than 150 million subscribers. To increase its revenue from the CDMA pre-paid voice business, RCom sought to team up with a company with demonstrated experience in the telecom domain, with proven analytics capability and experience in delivering results.