Changing how businesses grow

As the world continues to become more digital, B2B businesses are using online channels to interact with their customers and connect with new ones. But the move online means more options, data and ultimately, more noise. B2B organizations need to change where they focus and how to convert that data into meaningful actions. They need to quickly and precisely identify their most valuable prospects. They need to understand and activate the right channel mix to maximize sales effectiveness. And they need to ensure their first offer is always the best offer in order to improve conversion rates.

Solutions.AI for B2B Growth delivers AI-powered customer insights that help B2B companies unlock new revenue opportunities across the customer life cycle. Designed to work with any infrastructure, the solution is pre-built to swiftly solve for a variety of common use cases and can be customized to capture new, changing or client-specific opportunities. That could mean developing target lists 4x faster so sales teams can focus on closing deals instead of chasing leads. That could mean intelligently adapting communications channels to fit each customer’s preferences. Or that could mean anticipating customer needs and recommending new offers to grow their value – and their value to their customers - over time.

Throughout the entire customer journey, and across touchpoints and channels, we’re using AI to change the way B2B companies grow.

"Accenture is helping us transform our B2B Seller Acquisition activities in India, Malaysia and Thailand with their AI-driven revenue growth solution."

— Francis Fang, Malaysia/Thailand Regional Manager, Alibaba.com

What we deliver

Our industrialized AI solution rapidly generates insights to improve sales effectiveness and identify new opportunities for revenue growth.

Integrated view of the customer base

Responsibly build a 360-degree customer profile to understand client attributes and identify real-time opportunities for growth.

Prioritized list of highest-value leads

Improve decision-making with AI-powered smart lists, prioritizing the most valuable leads and optimizing how, when and where to sell.

Industry-specific insights

Identify and consistently refine insights specific to a business, product and industry with proprietary models and methodologies.

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Our solutions are pre-built for multiple industries including: Software & Platforms, High Tech, Communications, Banking, Insurance, and Health.

The AI impact

Our IP-led, expertly managed solution accelerates enterprise value by delivering both top- and bottom-line benefits, along with enhanced B2C and B2B experiences.

4X

faster target list development

72%

increase in revenue

40+%

increase in campaign engagement

4X

higher conversion rate on digital channels

"We’re helping our clients capture the right data and then turn it into valuable signals, intents and insights that they can actually use to drive growth."

— LOUISE BARRERE, Managing Director – Applied Intelligence, Solutions.AI for B2B Growth

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At a glance

Solutions.AI for B2B Growth
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Our capabilities

Our solution uses diverse AI techniques and tools to change how B2B brands understand, attract and grow their customers.

Built-in B2B data universe

Generate insights from over 600 third-party data sets globally and 25M SMB data sets in North America.

AI-sensor catalog

Extract unique signals and intents using 50+ AI-enabled web sensors from "digital breadcrumbs".

Proprietary machine learning models

Predict sales conversions and optimize next best actions using pre-built and customized machine learning algorithms.

Industry-tailored knowledge graphs

Capture collective human knowledge and intelligence into an industry relevant knowledge base for continuous learning and refining.

Automated machine intelligence connectors

Integrate market-ready products into a variety of systems and platforms which in turn guide and automate operational workflows.

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What we think

Consumer goods companies are facing new, profound challenges in the market. Discover how our AI-powered solution for B2B growth is changing the rules of the game.

Accenture highlights how coronavirus (COVID-19) has radically disrupted the B2B sales landscape and what businesses can do to respond.

Set yourself up to scale successfully, time and again.

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Our leaders

Join us

The next AI revolution will be built by people like you. Pursue your passion and change the future of business using all things AI, analytics and automation.

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