As digital applications make up an ever-increasing portion of application portfolios, companies need a more rigorous approach to managing digital applications.
The goal? Maintain a rapid pace of change without negatively impacting application quality or cost. And, find talented people with the technical expertise and business acumen to deliver optimal user experiences.
Reinventing application support for the digital world
Sanjeev Vohra defines how Accenture Digital Application Management can help you overcome the two biggest challenges in supporting digital applications—the speed of change and talent.
Global retailer competes on integrated shopping experiences with ongoing support
Global retailer competes on integrated shopping experiences with ongoing support Accenture helped a global retailer compete by sustaining—through ongoing application support—incremental innovations in cloud and big data, and creating an integrated, cross-channel shopping experience. Accenture helped sustain hundreds of business applications to handle the surge in customer demand during the holiday peak season by maintaining application stability, performance, throughput and scalability. With greater than 99 percent application availability through reliable 24x7 support, the company was able to improve revenues substantially.
Leading gaming company increases marketing effectiveness with analytics as a managed service
In a managed service arrangement, Accenture helped a leading gaming company use advanced analytics on petabytes of data to gain key insights into customer behavior, preferences and buying patterns. The company increased the speed of reporting by 10-fold, resulting in faster, more market-relevant business decision making and increased revenues from better website analysis and campaign tactics. A baseline of consumer behavior was developed to better inform the 5-year product development forecast and plan.