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CAPABILITY


Platform adoption

LOYALTY IS NO MORE

How do you engage, retain and grow today’s customers? Needs are in constant flux and vary depending on time and context as tech-enabled customers continuously re-evaluate their options, making choices most relevant to them in the moment. And they do it again and again and again.

LOYALTY IS OVER. What matters today is constant relevance. The challenge of attracting and retaining customers is just the start. To achieve scale, you must remain continuously relevant during this never-ending cycle of evaluation. The timeframe for growth is being constantly compressed as the competition for hearts, minds and wallets intensifies and accelerates.

LET'S TALK LOYALTY

For platform businesses—and in today’s market that’s nearly all businesses—the challenge of attracting and retaining users is just the start. To succeed, platforms need to achieve and sustain an intensely customer-centric mindset across multiple points of evaluation. And maintain this at scale, faster than ever.

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IN THE SPOTLIGHT

INSIGHTS

APAC SMBs

Realizing the platform opportunity

ON THE PLATFORM | PODCAST SERIES 

Why SMBs matter: Market relevance

Platform companies must understand SMBs’ variety – and different digital needs.

ON THE PLATFORM | PODCAST SERIES 

What SMBs need: Bridging the gap

Platform offerings must be hyper-relevant and ROI-focused.

ON THE PLATFORM | PODCAST SERIES 

Re-engaging SMBs: Funnel to honeycomb

Platform companies must reinvent how they sell to SMBs.

ON THE PLATFORM | PODCAST SERIES 

What’s next for SMBs: GPS

Now there’s a targeted solution to drive revenue growth in the SMB segment.

LATEST THINKING

The lifetime value of content

Explore how companies can segment and prioritize content to maximize its lifetime value.

CONNECT WITH US

Kevin Collins
Managing Director, Innovation Lead, Software & Platforms

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Jacqueline Morgan
Principal Director, Platform Adoption, Software & Platforms

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WORK FOR US

As an innovation advisor, you'll work on the cutting edge of the technology ecosystem while helping to transform companies across industries through digital innovation. Join us and see what your expertise and unique point of view can bring to the table.

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