The new automotive dealer designed for me

Analytics-driven digital marketing creates customer engagement along the journey through digital media channels, owned web properties and social networks, while AR and VR solutions enable an immersive experience.

The imperative for OEMs and Dealers is to deliver the right message at the right time, providing cross-channel seamless experiences between digital and physical touchpoints. Consumers are able to find relevant vehicle information, leveraging personal assistance and tailored content, both online and in-store.

Each step of the sales process, from trade-in value analysis to finance calculation and contract closure, can be performed in-store or, remotely, at home. Dealers' platforms keep track of each phase progress to guarantee the maximum level of efficiency and personalization for the client. Dealerships start creating customer relationships before the delivery and offer a range of services during the waiting time to engage, provide product information and cross/up-sell services and products.

Fully integrated digital user experience through connected car services and a seamless integration between external devices, workshops, and the car´s infotainment system are paramount to the delivery of sophisticated offers to drivers. The virtual in-car assistant is available to help drivers make more informed and faster decisions, thereby enhancing their productivity, comfort and safety.

Data-driven marketing enables dealers and OEMs to connect to their customers, improve their experience, and encourage loyalty by delivering relevant content, services and offers, thus increasing the sales and profits of parts and services.