Finland's healthcare consumers are more open to using intelligent technologies, sharing data and allowing a combination of man and machine to power a new model of healthcare.

Finnish respondents are enthusiastic about wearables: Among Finnish respondents, 82 percent are willing to use wearables that track vital signs; fitness and lifestyle; or both (See Figure 4 in full report). This is exactly in line with the seven-country average, however Finnish respondents are slightly more willing to track vital signs (19 percent, compared to 14 percent overall) and a bit less likely to be willing to track fitness and lifestyle (12 percent, compared to 17 percent overall).

Virtual Healthcare: Finnish respondents (73 percent) are more likely than the other countries (59 percent overall) to use virtual services for health status reporting on blood pressure, blood glucose and pulse rate.

Intelligent technology in healthcare: Only five percent of Finnish respondents have interacted with any kind of AI technology that relates to healthcare (See Figure 9 in full report), but they show strong openness to its possibilities.

Genetic Medicine: Only three percent of Finnish respondents have had DNA testing to enable their genetic profile to be used as part of a health assessment or treatment plan (the seven-country average was 11 percent) (See Figure 11 in full report). However, 61 percent would like to know their genetic susceptibilities to a disease, while 42 percent want to know their estimated lifespan based on genetic data (See Figure 12 in full report).

EHRs are the most used by some margin, with 72 percent having used these in the past year…
Importance of various technologies to managing health: Seven-country average and Finnish response.

Relative importance, to Finnish consumers, of various technologies to managing health.

Marko Rauhala

Managing Director – Health and Public Service

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