21ST CENTURY CONSUMERS WANT MORE
THAN 20TH CENTURY HEALTHCARE
Healthcare consumers want health and care services provided virtually and on their terms—services they want, when and where they want them—when healthy and well, ill or injured, or with ongoing health challenges. In short, they want 21st century healthcare, yet few are being offered the services they are prepared to use.
In this session, Heather Valteris, US Business Marketing Officer, Cigna, and Frances Dare, Accenture, share the latest research on why consumer demand for virtual healthcare and services signals a wake-up call for payers who are not yet transforming health and care services; factors that make the current market environment ripe for payers to act now to meet expectations and accelerate virtual health adoption; and practical steps to seize the virtual healthcare opportunity.