Rafad Albaker

Technology Associate Manager


"I am really proud of being part of such a great company that not only impacts other companies, but is also doing good for our people and planet."

How I put change in motion

As Technology Customer Relationship Management (CRM) consultant, I help our clients solve business challenges and deliver next generation sales, service and marketing to enable productive customer engagements. I am specifically part of big transformation programs implementing Salesforce which is one of the world’s leading CRM platforms. This primarily means designing and driving new ways of working but also implementing, designing and maintaining industry solutions to link clients with their customers.

Being part of a global digital transformation program for a leading food packaging and processing company, affecting more than +4,500 users, is the most exciting project that I have worked on so far. What makes this project great is that I was part of something that affected many users’ ways of working which plays a significant role in the way they do business. A case like this not only gives you the possibility to solve business challenges for different countries but also different business areas which will ultimately affect the end customer. It is also exciting as I get to travel the world while meeting amazing people from different cultures and backgrounds.

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A day in my life

Being a consultant at Accenture means that no day is the same. However, during these strange pandemic times, my day starts with daily meetings where I connect with my Accenture team from different countries to discuss what we will work on and if there are any obstacles. The rest of the day is meeting intense as I am usually driving the meetings to get answers on how to develop things in Salesforce or to help a client manage discussions for something that needs to get solved. I also spend time preparing next day’s meetings to ensure that every meeting has a clear agenda and objective.

Outside client work, I try staying updated on the latest technology trends, and Accenture is providing me the best possibilities to do so. I also spend time contributing to our communities as I am part of Accenture Sweden’s Pride team where I help plan activities. Other than that, there is plenty of game nights, sports, and networking events which I try to join whenever I can – because it is important and good for my work-life balance.

I am really proud of being part of such a great company that not only impacts other companies, but that is also doing good for our people and planet. But most of all, I love the people at Accenture. So many smart, dedicated, and inspiring people across the globe, motivating you to grow and be the best every day. Not to mention the communities where you can reach out to anyone about anything across the globe, and they are happy to help you with anything you need.

When I need to unplug, I turn to padel tennis. Other than enjoying time with my family, friends and dog, I spend a lot of time reading about companies to invest in. Stocks is a really great way to learn about trends, world economics, and companies in general.

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“Not to mention the communities where you can reach out to anyone about anything across the globe, and they are happy to help you with anything you need.”

My advice

Networking, networking, networking.

This is still not my strength, but I would definitely advice any person to spend time on networking, especially in companies like Accenture where the possibilities are endless. Network with people on all levels, join communities and events – this will strengthen your own brand to be noticed and visible.

Dare to network, and spend time on it, even if your calendar is full like most other consultants. In the long run, networking can save you time, effort, and stress because you will always have someone in mind to support or help you out.

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