Overview
Your customer. B2B or B2C. Doesn’t matter. They’ve been forever altered by digital. They want—no. They expect everything faster. And better and cheaper. And more likely than ever to jump ship to get it. Getting and keeping them anchored means extracting insights from every experience. Every touch point.
CAPABILITIES
Sales Strategy and Transformation
Helping clients achieve sustained sales growth
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Customer Service Strategy and Transformation
Helping clients redefine customer service as part of an overall strategy to achieve high performance
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Pricing and Commercial Strategy
Helping clients achieve increased revenues and profits through our approach to pricing strategy and execution
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Marketing Strategy and Transformation
Providing innovative marketing strategy to drive profitable growth through leading-edge digital and physical customer experience
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Latest Thinking
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Measurement & visibility: Two sides of the channel spending coin
Learn what your company can do to evaluate and integrate with growing partner ecosystems more easily. Read Accenture Strategy's Kimberly Bryant's BizTech Byte.LEARN MORE -
The front office: Where profits go to die
The front office is responsible for growth, profitability and trust. But it is unprepared for this mission.LEARN MORE -
Exceed expectations with extraordinary experiences
How companies can exceed customer expectations with extraordinary customer experiences. Read the Accenture Strategy researchLEARN MORE -
Better 2 Best
Ninety percent of B2B executives cite CX as a very important factor to achieving their organizations’ strategic priorities. That’s up from 86 percent who felt that way two years ago.LEARN MORE -
Put your trust in hyper-relevance
Companies focusing on delivering hyper-relevant Customer Experience based on a deep understanding of the context in which consumers make purchasing decision.LEARN MORE -
Customer centricity: Must-have or a waste of energy?
Consumer demands on utilities are far different than on most other industries because energy purchases are considered more and more as a basic commodity.LEARN MORE -
What’s your company’s AI IQ?
Using AI to its full sophistication is key to leapfrogging competitors.LEARN MORE -
Live the growth dream in Asia
Go digital to unleash $4 trillion in new consumer goods spending.LEARN MORE -
Mortgage lending is on the move
Digital disruption opens the door for banks to orchestrate ecosystems of home-buying services.LEARN MORE -
Black hole to white glove
Transform investment bank onboarding to improve client experiences and grow revenueLEARN MORE -
End of the local telecom store? Not so fast...
Established communication service providers need to find a way to reinvigorate their store footprintLEARN MORE -
A new slice of PII
As personal data becomes currency, governments give consumers reign over itLEARN MORE -
Stop listening to your customers (so much)
The key to a better customer experience is knowing what to listen for on any given dayLEARN MORE -
From lip service to customer service
The digital age has upended how companies interact with customers. Learn more in the new Accenture Strategy report.LEARN MORE -
Trust in the digital age
For a digital business, regaining customer confidence is the new prerequisite for success.LEARN MORE -
Seeing beyond the loyalty illusion: It’s time you invest more wisely
It’s time you invest more wiselyLEARN MORE -
The C-level disruptive growth opportunity
CMOs have a limited window of opportunity to claim disruptive growth and the CGO title.LEARN MORE -
Customers think about money differently today. Banks must, too.
An appreciation of what customers value can revitalize relationships and growth strategies.LEARN MORE -
Yesterday’s customer service agent... tomorrow’s empathetic advisor
The digital banking relationship center of the futureLEARN MORE -
Monetizing the middle: Tapping $12 billion in the life insurance middle market
A changing consumer and digitization advances make a profitable middle-market strategy timely.LEARN MORE -
Are you prepared to sell in the age of distraction?
A shift to Outcome Selling can help sales teams regain their focus—and their sales momentum.LEARN MORE -
Answering the call for personalized customer experiences
To grow their retail revenue, telcos need to shift their mindsets—and their selling models.LEARN MORE -
Front-line offense: Is your front office helping or hindering customer retention?
A proactive, digital operating model can morph your front office into a customer-service star.LEARN MORE -
The key to sales productivity and growth? Spend less time selling
Leaders spend less time selling products and more time delivering customer experiences (CX).LEARN MORE -
Patient loyalty: It’s up for grabs
Today’s patients are retail-savvy consumers. Do you know what it takes to win their loyalty?LEARN MORE -
The untapped win-win in self-service banking
Self-service leaders don’t act like banks. They act like digital entrepreneurs.LEARN MORE -
On-demand is in demand
No incumbent is safe, it’s time to enhance customer experiences with lifestyle offerings.LEARN MORE -
Satisfy the craving for insurance personalization
What will it take to deliver highly relevant, engaging and valuable customer experiences across all channels?LEARN MORE -
Managing the B2B customer experience
Do enough to make an impact or don’t bother doing anything at all.LEARN MORE -
Service is the new sales. Are you ready to seize this opportunity?
In today’s always-on world, growth is dependent on service experiences that keep customers engaged—and spending more.LEARN MORE -
Battle Royale: Has low price finally met its match?
Companies and customers are locked in a price battle neither side can win. The stakes are high.LEARN MORE -
A disruptive value stream for banks—Creating customer value ecosystems
How banks can move from transactional providers to build trust, loyalty and differentiation.LEARN MORE -
Re-energizing the new energy consumer
Three ways utilities can use data to ignite customer relationships in the digital age.LEARN MORE -
Powering profitable sales growth: Five imperatives
Agile selling helps companies achieve profitable sales growth. -
Playing to win with social media
Companies can keep pace with today's all-powerful and ever-changing consumers by adopting a new customer model that leverages social media.
Client Case Studies
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European Telco
Helping a European Telco with sales and service harmonization for competitive advantage.LEARN MORE
LEADERSHIP
"It's time for companies to reimagine the next version of themselves and put tomorrow's customer needs at the heart of their decision making."
BILL THEOFILOU
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