STATE OF NOW
Technology is making the world smaller through platforms that connect audiences with content, information and services that blur the lines between the virtual and physical. Marketing leaders today say 34 percent* of their budgets are spent on channels (video advertising, SMS, mobile, native advertising/sponsor content) they didn't know existed five years go.
A hot spring is bubbling with new possibilities for marketers. By shifting business environments to cross-media integration, unleashing the power of advanced analytics and establishing tools for predictability and measurability, companies can inspire the “new connected consumer” with experiences that delight them, thereby driving engagement and revenue growth.
It is now critical for media operators to understand, and deliver, on exactly what audiences are demanding.