We live in an era of constant change, in which the Digital Disruption is profoundly changing the way we live, work, and relate to one another. This transformation is delivering immense benefits for businesses, consumers, society and environment, yet there are still challenges and threats that must be addressed. In the face of this massive transformation, MWCB and Accenture Strategy have aligned their know-how and efforts to develop this study with two main objectives:
Determine the impact of the Digital Transformation acceleration in Spain.
Create awareness of the urgent need of this acceleration among all the stakeholders involved.
One of the most relevant effects of the digitalization is the acceleration of the economy leveraging the latest technologies, such as artificial intelligence, data analytics, IOT, mobility and cloud computing. In the face of this scenario, Accenture and Oxford Economics developed the Digital Economic Opportunity (DEO) index to measure the digitalization and the digital opportunity within an economy.
We have interviewed more than 25 Digital Leaders across the most representative sectors of the economy to get their vision about the digital trends, challenges and transformation pace in Spain.
Not surprisingly, we have found many common answers across all our questions regardless the sector. Leaders see a profound change in human habits and behaviours driven by new technologies that is forcing them to evolve their business models and the way they relate with their customers and employees.
We also found some technologies impacting all sectors; Big Data, Artificial Intelligence, IoT, mobility and cloud computing are top-of-mind trends when talking about the digital transformation.
Leaders know intuitively that Digital Transformation in Spain is noticeably delayed compared to reference countries such as USA, but key challenges depend on each company’s context. Organizational resistance, limited investment, weak innovative ecosystems, regulatory frameworks and the pull of legacy businesses and technologies are amongst the most common challenges to accelerate digitalization.