We are seeking a dynamic and experienced Social Media Manager who will take charge of brand channels across major social platforms, including Instagram, TikTok, Facebook, YouTube, LinkedIn, and more. The ideal candidate should possess a proven track record of managing social media presence, a deep understanding of current trends, and expertise in utilizing social management tools. With a strong grasp of paid social and analytics, the Social Media Manager will drive engagement, develop compelling content, and measure campaign success.
- Develop and execute a comprehensive social media strategy tailored to the specific market, leveraging a deep understanding of platform dynamics and audience behavior.
- Engage actively with comments, questions, and inquiries from customers and followers, utilizing the Social Concierge approach to deliver exceptional customer service.
- Collaborate with copywriters and designers to conceptualize, plan, and execute engaging content for paid social media campaigns.
- Foster collaborative relationships with media agencies and other partners to enhance campaign performance and optimize content delivery.
- Utilize social management tools, with a preference for Sprinklr, to streamline social media operations and maximize impact.
- Apply a data-driven approach by analyzing social KPIs, generating insightful reports, and creating compelling dashboards to evaluate campaign success.
- Recommend and oversee influencer partnerships, ensuring alignment with brand values and campaign objectives.
- Provide valuable social media insights and expertise to inform campaign development and briefs.
- Continuously monitor industry trends and emerging platforms to maintain a cutting-edge approach to social media management.
- Utilize exceptional writing skills to craft engaging and persuasive social media content that resonates with the target audience.