Data Science Analytics

Accenture Song helps the world’s leading brands transform their customer experiences across the entire customer journey, including experience design, marketing, content and commerce. We are disrupting the traditional agency landscape by bringing together the capabilities of a creative agency, business consultancy, and technology powerhouse.
 

We are looking for a skilled Insight Manager / Data Science Analytics (Senior Analyst).

Main responsibilities​

• Responsible for delivery of actionable local insights, market specific research and bringing localisation of audience segmentation to life in market campaigns

• Interlock with global analytics hub in Mumbai, ensuring front end analytics are relevant and adopted in local markets, including dashboards, models, A B testing, etc.

• Responsible for developing and delivering Analytics roadmap for the market, identifying priorities and business goals to be driven or influenced by Analytics

• Creation of action plans for market using analytics outputs and insights across digital, customer, campaign and social media

• Support business performance tracking and analysis, insights generation to drive marketing actions, optimization of different processes along the entire sales funnel

• Manage end to end analytics activities including data reports, data enrichment, campaign KPIs and insights according to market specific objective

Roles​

• ​Prepare customized localized analytics reports including optimizations and actionable insights for campaigns, consumer research and asset adoption figures​

• Manage and document key learnings and best practice based on historical performance ​

• Communicate cross functional insights and analysis results to leadership ​

• Identify new analytic trends/data needs that build the client’s value case​

• Work with businesses and functions to maintain / upgrade existing models​

• Interface with clients on technical and business issues from initiation through delivery​

• Work with functions to conduct scenario planning & analysis and interpret trends and variances​

• Work with offshore delivery leads to build and execute analytics plans and priorities