Descripción Del Puesto
The Cross-channel Manager is a
strategic and creative thinker with a passion for all things digital. He/she
will bring creativity and innovation to all responsibilities. This person is
proactive and self-motivated, highly curious, collaborative and a digital
thinker. They possess a deep
understanding of digital media channels, adtech, data and especially
programmatic and has a passion for discovering new ways to execute digital
sales performance campaigns.
This role is tasked with
providing insights, thought leadership, digital media strategy and client
leadership. The Cross-Channel Manager is responsible for:
·
Orchestrating data-driven cross-channel solutions for clients
in strategic consulting projects.
·
Participating in and leading Go-To-Market opportunities
related to media
·
Participating in new business development RFI and RFP
responses
·
Ongoing management, continuity, and execution of simultaneous
digital media programs for clients.
The Cross-Channel Manager has more than 6 years of
experience in media strategy, media management, management of cross functional
teams and is an expert in ecommerce digital sales.
Qualifications
Key Functional Areas of Responsibility
- Design innovative and inspiring data driven media strategy that includes, adtech, data, audiences, and content/creative
- Orchestrate cross-functional teams to lead RFIs and RFPs
- Identify new opportunities for digital innovation, enforce processes, provide quality assurance and implement best practices
- Collaborate with cross functional project teams to motivate, create and implement short and long-term integrated digital strategies
- Lead client account and act as key day to day contact
- Alignment of online and offline media
- Development of cross-channel strategies
- Direct media operations team that service the account
- Responsible of achieving business goals
Professional Competencies
- Proactive and able to identify and solve problems.
- Excellent verbal and written communication skill.
- Ability to build productive business relationships with clients.
- Ability to work within a team and independently.
- Strong organizational, time management, and analytical skills.
- Experience working in a digital ad agency
- Exceptional attention to detail and follow-through.
- Multi-tasking and properly prioritizing various campaigns and clients.
- Strong managerial experience, including experience mentoring teams
- Ability to think strategically and identify and resolve client problems.
Professional Skills & Qualifications
- Bachelors or master’s degree in advertising, Marketing or related fields.
- At least 6 years working in media, digital agency a plus.
- Experience working in an agency, publisher or client leading the media strategy
- High knowledge of digital transformation as pertains to ecommerce clients
- High knowledge of paid media channels and their synergies
- Extensive knowledge of adtech and the role it plays in digital media activation
- Extensive experience working with Full Stack Technologies (GMP, Sizmek, etc.).
- Extensive knowledge of programmatic media as a whole.
- Ability to nurture and understand how Ad Ops can feed into wider client goals.
Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.
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