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Digital Analyst (SW Business Analysis) Barcelona

Lugar de trabajo: Barcelona

Regional Description: España

Número de oferta: 00705031

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- Descripción del puesto

There will never be a typical day at Accenture Digital, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Our clients operate at scale in international markets – you’ll be working with famous brands and household names – no worrying about how to explain what you do to your family again!

We are actively looking for a Digital Analyst based in Barcelona, Spain and focused on analytical definition, development & deployment with experience using different tools, with especial experience on Adobe Analytics, DTM and Launch. Further experience on Adobe Target and Adobe Experience Manager will be a plus. Experience on other TMS (Tealium, GTM) or other Analytics tools (GA, Webtrekk, etc.) will be a plus.

Main Responsibilities Include But Are Not Limited To

  • Define, report and analyze Key Performance Indicators
  • Interpret business requirements from stakeholders to develop them into technical requirements
  • Define technical tracking guides and partner with the development team in order to validate data collection and ensure data quality
  • Develop technical solutions to avoid data breaches and other common Digital Analytics pain points
  • Troubleshoot Digital Analytics implementations based on Adobe Analytics and Adobe’s TMS (DTM or Launch)
  • Develop and maintain ongoing reporting to be delivered to the senior division and other stakeholders
  • Use data to make recommendations for stakeholders to optimize the customer journey across websites (desktop + mobile), mobile apps, smart tvs, wereables and digital marketing channels
  • Provide support to cross-functional and global partners for analytical requests through maintenance, mining and integration of data sources
  • Develop a picture of the customer leveraging data from online and offline data sources
  • Learn and use other MarTech & AdTech tools (AdServer, DMP, CDP, Marketing Automation, etc.) in order to leverage Customer Experience and generate new business opportunities
  • Stay abreast of industry trends, best practices, and the evolving analytics landscape 
Direct report to the Marketing & Advertising Technology Team Lead and constantly engage with the executive team (Capability Lead and Go-To-Market Lead).





  • 1 - 3 years of experience with web analytics for an online business
  • Strong working knowledge of Adobe Analytics or Google Analytics; other third party solutions are a plus (Adobe Target / AEM)
  • Strong working knowledge of Adobe DTM or Adobe Launch; other third party solutions are a plus (GTM / Tealium)
  • Must have strong quantitative analysis skills and advanced Excel skills
  • Working knowledge of data visualization tools, such as Tableau, Datorama, PowerBI, etc. is a plus
  • Experience with other MarTech / AdTech tools (DMP, CDP, AdServer, etc.) is a plus
  • Must possess a great attention to detail and curiosity to uncover trends and insights
  • Strong written and verbal communication skills
  • High proficiency in English and Spanish
  • Demonstrated ability to work in a fast-paced, “self-starter” environment
  • Highly organized and detail-oriented
  • Ability to manage multiple work streams simultaneously
  • Team-player with excellent relationship-building

What do we offer?

·       Competitive salary and other benefits (medical insurance, Employee Shares Purchase Program, etc.)

·       Career growth in a constantly learning environment

·       Passionate, fast-growing team at a global, renowned digital agency

·       Free coffee and tea everyday

Please also note that Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity.


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