Accenture helps Italian fashion and luxury goods retailer, la Rinascente, restructure its customer service loyalty program and key marketing capabilities.
la Rinascente sought to enhance its customer loyalty program to improve customer engagement and in turn, more effectively target and capitalize on these customers.
Accenture helped the company achieve its goal by designing and deploying a marketing campaign management platform, providing end-to-end support for the retailer’s loyalty programs and improving its customer care processes.
To differentiate itself within the Italian fashion and luxury goods market, and achieve maximum top- and bottom-line growth, la Rinascente aimed to improve communication, promotions and interaction with its customers.
It wanted support to develop and implement a new customer-centric model that could help create better loyalty programs to target and capitalize on its customers more effectively, and improve its market share.