In the past, retailers built technology platforms to solve a specific problem—be it merchandising or pricing. These technology bandages no longer work.
As retailers expand and have more channels to connect and integrate, they also have larger volumes of data to manage. Core systems must become seamless, underpinned by exceptionally fast data processing.
In addition to creating a solid technology base, customer-facing technologies need to be seamless themselves. This includes mobile, social and both the retailer’s own and third-party applications.
By investing in powerful analytics, in-memory technologies and cloud-based solutions, retailers can start to bring the current multitude of siloed platforms, applications and architectures under one standardized umbrella.