Build the well-oiled marketing machine
Many CMOs struggle to achieve full value from digital channels, given the escalating executional demands on fixed resources. Accenture Marketing Business Process Services (BPS) helps accelerate the shift away from traditional, siloed approaches toward a tightly-integrated ecosystem that harnesses analytics and as-a-service solutions.
Ultimately, our clients gain access to highly-skilled talent, acquire flexibility to scale up or down, and deliver the robust personalization today’s marketing demands.
We offer a full suite of digital marketing services, from analytics to content management:
Developing and delivering insights that can improve performance, using our unique analytics and automation platforms.
Increasing customer response through an optimized content production process producing tailored messages and programs.
Making direct, personalized connections with customers with increasingly customized messages supported by advanced data collection, analytics and reporting.
Spanning social media and search engine marketing, curating content, and monitoring social channels and sites—in multiple languages and at the scale needed by each organization.
RESULTS XX BPS HAS DELIVERED:
Fine-tuned segmentation for 100 percent gain in response times.
Collapsed reporting cycle time by 25 percent.
Reduced high-value customer churn by 12 percent, creating $120 million revenue impact.
Increased fan base by 30 percent in three months using proprietary social platform.
We're looking for people to deliver continuous, rapid-fire innovation and new business capabilities at Accenture Operations.