COVID-19 elevates the social impact of every business and throws a spotlight on the nature of our companies, our character and our brand(s).
Questions that will be commonplace as we move into this decade will be focused around issues of human and business resilience and their intersection with purpose: Why does your company exist? How does it contribute to societal, economic and environmental progress? Is your supply chain both secure and ethical? How is the ”contract” between business and society changing, and where is COVID-19 accelerating that change?
How can my company use insights from the answers to these questions to outmaneuver uncertainty and emerge stronger?
This is your test day. Not only do CEOs now need to draw on everything they’ve learned to deal with a world in pandemic and its aftermath, they need to learn new skills from lessons never before taught. How businesses and leaders respond is a central part of the story playing out in front of us.