Tuning in to navigate the S-Curve

Put the consumer at the heart of your growth strategy; use new channels and technologies to get closer to existing audiences, identify new target segments and develop the new content, channels, delivery mechanisms and operating models that will drive new revenues and fuel your future growth.



Core technology investments

Media and Entertainment companies have strategic advantages, which, if “digitalized”, are well-placed to create value in their core & eventually new businesses:

  • Distinctive Editorial Voice & Tone
  • Cross-Media Advertising
  • Ad Buyer Transparency to Improve Outcomes
  • Content Creation & Acquisitions
  • Brand Awareness, Audience Reach and Engagement


Deploy a platform-based approach to leveraging data

The rapid platform value cycle enables quick decision making.


Generate value for the business

An optimized traditional Media and Entertainment business needs to focus on driving core KPIs for enabling significant revenue uplift and cost savings.

Enhance

Customer service

Industrialize

Enhanced operations

Optimize

Profitability

Revenue

Per customer

Scale

Acquire & retain customers

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About the Authors

George Nazi

Global Lead – Communications and Media


Lynn McMahon

Managing Director, Lead – Media and Entertainment, North America​​​


Gavin Mann

Managing Director, Lead – Global Broadcast Industry​


Mike Chapman

Media and Entertainment and Video Strategy Global Lead

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