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Augmented reality in retail: Creating engaging customer experiences
The true power of digital technologies for retailers lies in their ability to capture consumers’ attention and enable satisfying customer experiences.
To meet the needs of the always-on, always-connected consumer, retailers are looking to leverage digital technologies to drive new levels of customer engagement and competitive advantage. One area that holds particular promise is augmented reality.
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Quicker merchandise view. Navigating aisles or sales racks can be a chore. Augmented reality aims to make this much easier.How does it work?
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Product sampling. From “magic mirrors” to “shoppable windows,” augmented reality allows customers to “try on” goods virtually.Who’s ahead of the game?
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Childhood revisited. Gamification is used in LEGO stores to instill playfulness and drive sales.Learn the importance of the “nag factor.”
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Browsing (and buying). Augmented reality allows retailers to create fully functioning stores out of thin air, overnight.How?
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Functional support. Augmented reality isn’t solely to drive purchases It’s also about building customer loyalty.Audi knows the secret.
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