Coming of age in an era of instant gratification, the majority of Gen Z fashion shoppers (52 percent) use social media for style inspiration. They expect the looks they see on catwalks and red carpets to be available almost immediately.
Conversely, they do not expect the looks they purchase to last. One in four young shoppers wears an item for less than six months before getting rid of it, while more than half wear it only up to a year.
Shoppers want disposable, on-trend fashion that appears on their doorstep—or at their local retailer—at lightning speed.VIEW THE EXECUTIVE SUMMARY [PDF]
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