Most people rarely engage with life insurers after purchasing a policy, aside from making billing inquiries or updating contact information. With customer interactions so infrequent, insurers cannot be customer-centric, especially by the standards of today’s always-on digital landscape.
They face a compensation value proposition dilemma. Carriers cannot afford to pay out more claims to increase customer interactions. But without more interactions, higher cross-sell rates, product and relationship stickiness—even relevancy itself—are at risk. So is growth. With connected wellness, insurers can improve frequency and quality of customer interactions to cultivate more meaningful customer relationships that touch people’s daily lives.READ THE REPORT [PDF]