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Consumer tech giving way to services that solve real-world problems

Accenture Managing Director John Curran explains the shift from shiny new devices to an increased focus on solutions to everyday problems in safety, health and entertainment.

The consumer technology industry’s decade of unprecedented growth is coming to an end as the smartphone market hits maturity, according to findings from the 2016 Accenture Digital Consumer Survey for communications, media and technology companies.

"Say goodbye to glitzy and hello to practical. This year we are seeing a shift away from the shiny new device and an increased focus on practical solutions to everyday problems, with digital doing the heavy lifting... like delivering solutions for consumers in safety, security and health."

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