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TAKE CONTROL OF DISRUPTION TO FIND OPPORTUNITY

Business leaders often think of disruption as something random, unpredictable and uncontrollable. But our research shows that disruption follows a distinct pattern.

And to help leaders better understand the nature of disruption, we have created the disruptability index—to measure an industry’s current level of disruption as well as its susceptibility to future disruption.



READ THE RESEARCH (PDF – 20 min)


KEY FINDINGS

We researched 500+ leading companies in 19 industries — in Denmark, Norway, Sweden and Finland — to understand how prepared they are to take control over disruption. This is what we found out.



How disrupted are Nordic industries?

By mapping the characteristics of Nordic industries to the index, we’re able to identify the unique state of disruption for each — viability, durability, volatility and vulnerability. Each disruption state requires a distinct strategic focus to manage and control its impacts.

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Take full advantage of the disruptability index

The disruptability index enables business leaders to turn vulnerability into advantage. By identifying where their industry sits in terms of its susceptibility to future disruption they can start to shape their strategic response. Our analysis based on extensive research enables business leaders to act now, before it’s too late.



NEXT STEPS

Take control

Each distinct state of disruption suggests different actions to address its impacts and seize on the opportunities it creates. Find out more about the strategic actions you should consider.



VIABILITY 

VIABILITY

FOCUS: Constant state of reinvention

  • Identify your place in the ecosystem to fuel innovation
  • Create new ecosystem-system based business models
  • Industrialize ability to continuously transform
VOLATILITY 

VOLATILITY

FOCUS: Decisively change course

  • Reposition the business, de-couple high-risk from high-potential areas
  • Focus on the core, divest non-core
  • Align business and operating models
DURABILITY 

DURABILITY

FOCUS: Experiment to get ahead of future disruption

  • Build and sustain competitive advantage
  • Identify how to acquire future competencies
  • Invest to drive the future business, partner and learn from others

VULNERABILITY 

VULNERABILITY

FOCUS: Define the future

  • Decide the business’s future role
  • Leverage assets to compete, address structural productivity challenges
  • Develop process to quickly turn good ideas into viable businesses
 


Are you prepared to boldly embrace disruptive opportunities—instead of fearing them? It’s time to take advantage and shape your own future.





DIG DEEPER

Research SHORT READ

Find opportunities in the age of constant change from Accenture (SHORT READ 5 - min.)



Research LONG READ

Find opportunities in the age of constant change from Accenture (LONG READ 15 - min.)