Accenture at CMO Challenges


Presenting the Maserati Case

Copenhagen 12. September

In 2017, Maserati selected Accenture Interactive to help reimagine their customer experience, led by Karmarama, Accenture Interactive’s newly acquired creative agency. The Maserati case has been a game changer for Accenture Interactive to truly offer Maserati an entire end-to-end scope with focus on the customer-centric experience.

Accenture Interactive consists of a mix of technical business expertise and creative people. This creates the unique capabilities and a holistic approach of managing all customer touchpoints for creating seamless and consistent customer experiences.

On September 12th, Accenture has the pleasure of joining CMO Challenges, led by Dansk Markedsføring in Copenhagen, where the Managing Director, Søren Kristensen will present the Maserati case and how Accenture Interactive is working to reimagine their Customer Experience.

Go visit Dansk Markedsføring to find out more about the program of CMO Challenges here.

Contact us to learn more about Enhanced Customer Experience