Our senior leadership is prepared to inspire you on your transformational journey, engage you with our consultative approach and illustrate the power of Accenture. The outcome?
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Broader Casting
Nab Show 2019 April 9-12, 2018 | Las Vegas
ACCENTURE – BROADERCASTING AT NAB SHOW
Digital Transformation Playbook for the Media Industry
Technology that Bolsters the Bottom Line
Digital Video & Advertising Re-Imagined
If you are attending NAB Show 2018 and interested in learning more about our program, please email us. Learn more below.
STORIES TO WATCH AT NAB 2018
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Revolutionizing advertising with artificial intelligenceMedia companies are combining AI with next-level personalization to tailor almost everything. |
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Back to the future–a resurgence for traditional advertising?Marketers are beginning to balance traditional and new channels to achieve an ideal mix. |
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Augmented and virtual reality move center stageBroadcasters are moving beyond gaming to monetize the possibilities of augmented and virtual reality. |
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The establishment prioritizes data to attract and retain customersLegacy broadcasters are leveraging mountains of data to build lower cost, personalized options. |
At NAB 2018 the old will become new again—while the new pushes innovative boundaries. View all the stories to watch below.
WINNING IN THE DISRUPTION ERA
Our Digital Transformation workshop
at NAB Show
Five emerging trends highlight the challenges of today’s media & entertainment companies, felt across the whole value chain.
Meet 1:1 with our subject matter experts to dive into your business challenges and opportunities. Email us to schedule a private workshop.
FIVE TRENDS
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1. LIBRARY COMPETITION
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2. HARNESSING ECOSYSTEMS
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3. EXPERIENCE BATTLEGROUNDS
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4. ADVERTISING REINVENTION
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5. DATA-DRIVEN TECH BUSINESS
APPLYING INTELLIGENT DISRUPTION
Technology that Bolsters the Bottom Line
Technology is fundamentally reshaping core elements of the media industry value chain. Accenture examines the new technology trends that every media executive needs to know to get ahead and stay competitive.
Meet 1:1 with our subject matter experts to dive into your business challenges and opportunities.
Our Technology Workshops at NAB Show
BLOCKCHAIN
Re-engineering the Media Value Chain
The benefits of blockchain could be transformational across a wide range of media and entertainment industry contexts. Greater transparency, more accurate payments, improved understanding of audiences for specific content and more effective targeting of advertising, are just a few. But, to take advantage of these opportunities, media businesses need to understand how the technology works—and the implications for each and every participant across the industry value chain.
AI FOR MEDIA
Artificial Intelligence for Media
AI is getting tremendous attention these days. But, how does it fit into the new world of tv? Accenture has identified key opportunities across the industry where AI will have the greatest impact. We will share our insights on this subject and talk with companies about successfully integrating AI into their organization to increase efficiencies, improve operations and grow revenue.
SECURITY
Are media companies behind the curve?
Are media companies behind the curve? Media companies are prime targets for attack, largely due to a lack of initiative and a misplaced level of confidence. Results from a recent Accenture survey showed 75% of media companies felt “confident” they were taking adequate measures, yet one in three breach attempts targeted at media companies were successful. “Security” needs to be redefined—especially with the rise of OTT, social media content and new advertising platforms. At NAB, we will be on hand to discuss how media companies can thwart threats and reduce exposure.
CONNECTED HOME
Enabling Seamless Connectivity in the Home
With consumer interest in new digital services for the home reaching the mainstream, now is the moment for content providers to evolve their business models and define their position in the home. At NAB, we will be discussing our insights on the digital home opportunity, showcasing Accenture Home Platform, and presenting a use case on seamless connectivity, one of the foundations for future success in the connected home.
PLAYING SMARTER
Digital Video & Advertising Re-Imagined
Content creators and broadcasters are being forced to transform by a radical new market. To compete, they must reinvent fundamental capabilities and become “intelligent content providers.” At NAB, we will highlight innovative opportunities for the media companies of today to become media-tech companies of the future.
Meet 1:1 with our subject matter experts to dive into your business challenges and opportunities.
Our Digital Video & Advertising Workshops at NAB Show
BRINGING TV TO LIFE 8
It is fascinating think how far the tv experience has come in recent years. A continual, and accelerating, stream of innovation has brought us here—where will it take us next? Bringing TV to Life 8, the newest edition of Accenture’s annual go-to guide for the Communications & Media industry, reveals the keys to successful innovation in the fast-paced digital world. Join our industry leadership to learn about strategies for identifying and prioritizing opportunities, essential tools and techniques to support transformation, and our innovation framework to help companies harness their talents, resources and capabilities for their own journey.
DIGITAL ADVERTISING
Through the analysis of the main market trends impacting the advertising industry—advanced TV advertising, multiplatform TV, artificial intelligence/machine learning, and programmatic sales—we will share our experience on how Communications & Media companies are seizing new opportunities through platform-based, data-driven, experience-led digital transformation.
VIDEO MARKETING & MONETIZATION SERVICES
Digital video disruptors are renowned for their ability to apply data to enable and drive their business. However, now that the barriers to entry to being data-driven are tumbling, this opportunity is open to every video business. Our video marketing and monetization experts will be at NAB to show how our end-to-end approach can help companies get more revenue from content and investments, and deliver new levels of engagement. The results: precise targeting, higher subscriptions, more satisfied viewers, and fewer service calls.
ACCENTURE ON STAGE AT NAB 2018
Accenture to moderate health, wealth & happiness: games & interactivity at work & out-of-home
MONDAY, APRIL 9TH 3:45 – 4:15
North Hall Las Vegas Convention Center
From VHS to mobile apps, linear video made workouts more fun. Now medical professionals, HR directors and others in the enterprise use interactivity with OTT video, AI, AR and other tools for training, surveys, and to promote compliance. Mobile offers new distribution options for video programmers, while sensors and smart apparel share critical data. Most important, OTT, AI, AR, VR and other technologies in the workplace and out in the world are creating a whole new category of media and with it a growth area for producers and local broadcasters.
Featuring Gavin Mann, Global Broadcast Industry Lead,Accenture Media
NAB online video program
Accenture to moderate digital brands: the new rules of building audiences
APRIL 10TH 3:10pm – 3:45pm
North Hall Las Vegas Convention Center
In a world of proliferating devices, gathering around the TV set for appointment viewing is dead. Today’s savvy digital brands know that getting their content in front of viewers, wherever they are, is critical. Learn how they’re building their brands playing by the new rules of audience development.
Moderated by Peri Shamsai, Managing Director in Accenture’s Media Practice
Future Tech Track
