Broader Casting

The benefits of blockchain could be transformational across a wide range of media and entertainment industry contexts. Greater transparency, more accurate payments, improved understanding of audiences for specific content and more effective targeting of advertising, are just a few. But, to take advantage of these opportunities, media businesses need to understand how the technology works—and the implications for each and every participant across the industry value chain.

AI is getting tremendous attention these days. But, how does it fit into the new world of tv? Accenture has identified key opportunities across the industry where AI will have the greatest impact. We will share our insights on this subject and talk with companies about successfully integrating AI into their organization to increase efficiencies, improve operations and grow revenue.

Are media companies behind the curve? Media companies are prime targets for attack, largely due to a lack of initiative and a misplaced level of confidence. Results from a recent Accenture survey showed 75% of media companies felt “confident” they were taking adequate measures, yet one in three breach attempts targeted at media companies were successful. “Security” needs to be redefined—especially with the rise of OTT, social media content and new advertising platforms. At NAB, we will be on hand to discuss how media companies can thwart threats and reduce exposure.

With consumer interest in new digital services for the home reaching the mainstream, now is the moment for content providers to evolve their business models and define their position in the home. At NAB, we will be discussing our insights on the digital home opportunity, showcasing Accenture Home Platform, and presenting a use case on seamless connectivity, one of the foundations for future success in the connected home.