The communication paradigm has shifted from analog to digital. This revolutionary change has outpaced the evolution of organizational setups and infrastructures still present in most companies. Effectiveness and speed are key to serving the new digital reality. A scalable operating model paired with a tailored platform is crucial for best-in-class marketing operations. This is why the global Swiss bank UBS decided its communication channels must take the next steps toward cost efficient delivery and scalability, while continuing to be compliant with increasing global and local regulations.