Living Business
Achieving sustainable growth through hyper-relevance
Achieving sustainable growth through hyper-relevance
Living businesses are companies that continuously adapt around the customer, to their changing preferences and market conditions with speed and scale.
The traditional concept of customer loyalty has shifted. Brands now need to be loyal to customers, which means that companies must constantly adjust and cater products, services and experiences to the customer.
Companies that embrace the living business mindset will benefit from sustainable growth and lasting customer loyalty only possible when agility meets opportunity.
How to achieve growth at a time of unprecedented disruption
Leaders show how others can harness personalized data about customers and secure their trust.
How Girl Scouts teaches modern entrepreneurial skills and stay relevant in a digital world
A $375 billion opportunity is emerging in the insurance industry. Is your company ready to seize it?
How to create meaningful experiences that make your customers want to stay with you
A leading insurer proves that innovation can create a hyper-personalized customer experience for millions of people.
The Accenture Genome connects your consumers to a universe of personalized experiences across your ecosystem.
How a digital marketing platform focused on personalization is powering Meliá Hotels’ global strategy
Five technology trends reshaping aerospace and defense
Accenture researcher Josh Bellin explains why a living business is a winning business.