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Relevance and potential of WS-TOPIC: 

• Digitalization changes the nature of work dramatically. New solutions driven by AI, robotics and advanced analytics drive automation and require new skill sets. Work is increasingly being organized in multi-disciplinary project teams, enhanced by an extended liquid workforce.
• Organizations need to address these disruptions in order to stay competitive and realize the full value from their digital transformations
• Creating a digital culture is a central element to successfully transform the organization, starting with new leadership attitudes, upskilling employees, attracting new talent, organizing for agility and implementing new ways of workings and behaviors sustainably

How can Accenture help tap into new opportunities?

• Accenture supports organizations to realize the full value from their digital transformation programs beyond the process and technical aspects by shaping and implementing the respective people agenda with our clients
• This includes defining the future digital culture, capability frameworks, employee experiences, learning journeys, recruiting excellence, HR transformation
• We do this based on our extensive digital transformation experience, leveraging tools and methods such as DesignThinking, insight-driven Change Management, Next Generation Communications, Social Collaboration, Digital/Mobile Learning, Agile Project Management and our global network of Innovation Centers

Key take-aways of the workshop: 

The digital organization is determined by it’s leadership, talent management, corporate culture and organizational set up. Key design principles to embed the digital culture are:

1. Co-Create the Target Culture: Co-collaborate with key stakeholders to set “North Star” Digital Vision and leverage innovation methods & multidisciplinary teams to define culture
2. Engage the Leadership: Yes, stating the obvious – BUT: KEY TO SUCCEED! Start from the top! Coach leaders on New IT, develop a Capabilities & Behavior Framework
3. Reimage Work: New roles: From workforce planning to work planning; assess tasks and skills, not jobs and allocate to machines and humans
4. Scale up New Skilling: Prioritize skills and account for different levels of willingness / capability; Go digital to create innovative, interactive learning experiences
5. Organize for Agility: As people do less repetitive work and participate in a series of project teams, they must be given more autonomy and decision making power
6. Hard-Wire Change in the Organization: Define the employee experience and career paths and ebbed actions in the people processes, e.g. targets linked to project contributions

Relevance and potential of WS-TOPIC in this context: highly relevant: 

• Anticipation of customer needs (predictve)
• Optimization of processes and increasing efficiency (decreasing costs)
• Generating individual solutions

How can Accenture help tap into new opportunities?

• specific use case at BMW plant about integration of occupancy data to optimize production in a BMW plant (“predictive lighting”)
• Accenture can enable organizations and help them apply Data and AI within their companies
• Most voted ideas of the WS were about being agile, creating data lakes, acquiring new skills, co-creation and sharing of data as well as developing new data business models Accenture can focus on these topics and communicate with its customers accordingly

Key take-aways of the workshop: 

• Legal issues are still uncertain
• Communication of the topic is more about the future than the “now”
• We have one question statement but many different understandings of it

Relevance and potential of WS-TOPIC: 

The topic is very relevant for all our clients especially because of their Digital Transformation Journeys. The workshop was fully booked and the feedback from the participants was very good.

Key take-aways of the workshop: 

The implementation of new ways of working within the companies requires the following:

• Strong Leadership Support
• Mindset change
• Training and help to include the lessons learned into the daily job
• “Immer dran bleiben”

Relevance and potential of WS-TOPIC in this context:

• Highly relevant, all participants across industries did actively participate in the activites and had a great discussion
• As no one seems to have a silver-bullet but target of an Agile enterprise as desirable, many different ideas and discussions emerged

How can Accenture help tap into new opportunities?

• Push the Agile Enterprise Offering, Daniel Behar and Alexander Birke drive
• Leverage the combined knowledge and offerings from Accenture Strategy, ACN Consulting T&O Change Management and Technology‘s LivingAgility Advisory group
• Accenture Digital & Fjord: Innovation Consulting, Design Thinking, Open Innovation

Key take-aways of the workshop:

Start with small projects, celebrate and scale Pirate ship of the 21st century: Establishment of independent organizational units in companies that drive innovation

• Storytelling and communication
• Establish trust in the "agile" approach
• Employee First
• Establish Agile Mindset

Relevance and potential of WS-TOPIC: 

• Our clients know that their future growth depends on their ability to deliver high quality, personalized customer experiences. For many companies, however, those investments are not generating the growth or competitive advantage they envisioned – often caused through the fact, that customers’ expectations are evolving far faster than companies’ abilities to address them.
• Customers want to be understood by companies they do business with. Understanding their needs, preferences and past interactions need to result in tailored experiences and personalization

How can Accenture help tap into new opportunities?

• Companies need support that enables them to understand the changing customer context, to offer innovative products and services that are continually & quickly re-designed, and to develop transformative experiences that reshape the customer's way of life 
• Accenture needs to support their clients on their own journey to create & establish the skills & capabilities needed for creating new products & services embedded in seamless customer experiences.

Key take-aways of the workshop: 

• Customer centricity turned out as a common denominator in creating new experiences
• Technological innovation and data analytics recognized as essential enabler to understand the customer emotionally 
• The ecosystem of partners is of critical importance in creating new customer experiences
• Need for cultural change in regards to a new mindset and new way of working e.g. failing fast & cheap, experiment/prototype, agility, faster time to market, etc.