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EVENT


Greater Experiences start here

THE INTERACTIVE EXPERIENCE

„80 percent of brands believe thy deliver great consumer experiences. Only 8 percent of consumers agree.”

During the month of September we will be exploring how greater experiences close the gap between people and brands through demos, workshops, panels and talks. Come and meet us at one of the three inspiring events.

MEET ACCENTURE INTERACTIVE

CLOSING THE GAP

Some of the key themes we'll be debating:

The New Trust

How do you open up your brand just enough?
How can brands be transparent and win consumers' trust?
How can brands be authentic in the new world?

The New Personal

When it comes to personalised experiences, just because you can​ do something does it mean you should?
What are the tensions between giving consumers hyper relevant experiences yet respecting their data and privacy?

The New Always On

When it comes to managing a brand 24/7 - 365, how can you automate without losing that personal touch?
What is the role of AI in delivering this automation?

The New Virtual

When it comes to helping reach new consumers, when's right for​ bricks, clicks or both?
How do you provide the convenience and service that consumers are used to online; offline, in-store and at home?

The New Approach

When it comes to keeping your business hyper relevant, how do you ​transform across the entire customer journey?
What are the different ways in which a company should pivot in order to continuously reinvent itself?

MEET OUR PEOPLE


ECO MOLITERNO
Latin America Chief Creative Officer,
Accenture Interactive

DMEXCO, NEXT


JASMIN DENIZ KARATAS
Gamification
Chapter Lead

BITS & PRETZELS


NIKKI MENDONÇA
President, Accenture
Interactive Operations

DMEXCO


THOMAS MÜLLER
Managing Director and
Europe, Africa and Latin America
General Manager, Fjord

DMEXCO

LIVING BUSINESS

Achieving sustainable growth through hyper-relevance


The traditional concept of customer loyalty has shifted. Brands now need to be loyal to customers, which means that companies must constantly adjust and cater products, services and experiences to the customer—therefore becoming a Living Business.


FIND OUT MORE ON HOW YOU CAN ACHIEVE THIS

JOIN THE TEAM

Do you build amazing experiences? We're looking for AI Managers, Customer Experience Architects and Developers. Join us and help disrupt the business world.


LEARN MORE






Lift off. The Next Interactive Experience.
Meet us at NEXT Conference, Hamburg.
Sept, 20-21, 2018: 48h inspiration.
entertainment and impulses for your career.


APPLY NOW