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„80 percent of brands believe thy deliver great consumer experiences. Only 8 percent of consumers agree.”
During the month of September we will be exploring how greater experiences close the gap between people and brands through demos, workshops, panels and talks. Come and meet us at one of the three inspiring events.
Some of the key themes we'll be debating:
The New Trust
How do you open up your brand just enough?
How can brands be transparent and win consumers' trust?
How can brands be authentic in the new world?
The New Personal
When it comes to personalised experiences, just because you can
do something does it mean you should?
What are the tensions between giving consumers hyper relevant experiences yet respecting their data and privacy?
The New Always On
When it comes to managing a brand 24/7 - 365, how can you automate without losing that personal touch?
What is the role of AI in delivering this automation?
The New Virtual
When it comes to helping reach new consumers, when's right for bricks, clicks or both?
How do you provide the convenience and service that consumers are used to online; offline, in-store and at home?
The New Approach
When it comes to keeping your business hyper relevant, how do you transform across the entire customer journey?
What are the different ways in which a company should pivot in order to continuously reinvent itself?
ECO MOLITERNO
Latin America Chief Creative Officer,
Accenture Interactive
DMEXCO, NEXT
JASMIN DENIZ KARATAS
Gamification
Chapter Lead
BITS & PRETZELS
NIKKI MENDONÇA
President, Accenture
Interactive Operations
DMEXCO
THOMAS MÜLLER
Managing Director and
Europe, Africa and Latin America
General Manager, Fjord
DMEXCO
Achieving sustainable growth through hyper-relevance
The traditional concept of customer loyalty has shifted. Brands now need to be loyal to customers, which means that companies must constantly adjust and cater products, services and experiences to the customer—therefore becoming a Living Business.
Do you build amazing experiences? We're looking for AI Managers, Customer Experience Architects and Developers. Join us and help disrupt the business world.
Lift off. The Next Interactive Experience.
Meet us at NEXT Conference, Hamburg.
Sept, 20-21, 2018: 48h inspiration.
entertainment and impulses for your career.