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Managing forever beta


of health business and IT executives report their industry is moving toward offering more variety in ownership models for their connected products and/or services.

Think long term

Test and learn

More than half (58%) of health organizations believe customers generally don’t mind, or even welcome, software updates to their organization’s connected products and services.

Design for trust

Quality care at home

What can healthcare leaders do next?

Understand the “beta burden”

A wellspring of opportunity, if mishandled it risks leaving people overwhelmed, frustrated, endangered and wary of what’s around the corner.

Consider how ownership is changing

Healthcare organizations must retain some control and responsibility over a device, even after a consumer adopts it.

Design for the journey

Organizations have to design products to evolve and transform over time, releasing products they might conventionally see as “unfinished.

Kaveh Safavi, MD, JD

Senior Managing Director – Consulting Global Health

Kaveh has been a healthcare leader for more than 30 years and was recently named the top Healthcare IT Executive of 2020 by the IT Services Report.

Brian Kalis

Managing Director – Accenture Strategy Lead, Health

Brian is a digital health expert who combines business strategy and digital innovation to improve health experiences for consumers across the globe.

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