Accenture and Backbase – Digital Transformation

Looking through the customer’s eyes

In a digital environment, banks need to identify and then respond immediately to customer demands. This is what Accenture calls Banking as a Living Business, with the bank presenting customers with hyper-relevant offerings, including non-traditional products and services. Banks can interact with customers at times of their key life moments.

The case for the best digital foundation

Digital change is expensive and time-consuming. A proper digital foundation includes high levels of process digitization, along with application programming interfaces (APIs) to ensure a connected experience for delivering banking products and performing transactions. Banks should also be able to offer omnichannel options. This requires investment in capabilities such as analytics, robotics, artificial intelligence and digital marketing. Accomplishing all this is often beyond the scope of even the most sophisticated internally developed platform.

By combining Accenture’s global scale and deep industry experience with Backbase’s sophisticated, flexible platform, Accenture and Backbase help banks bypass the obstacles presented by legacy systems on the path to true digital banking.

Banks do not need to replace or rebuild their core systems; rather, Backbase allows banks to repurpose them by incorporating their content, data and functionality into a new digital customer experience layer. This is optimized for easy integration with existing business applications.

The Backbase platform allows for future growth, flexibility and the rapid development of new offerings, minimizing built-in obsolescence and reducing the risk of irrelevance.

A new vision of banking

The Accenture/Backbase approach embodies a new vision of banking. By combining Accenture’s global scale and deep industry experience with Backbase’s sophisticated, flexible platform, Accenture and Backbase help banks bypass the obstacles presented by legacy systems on the path to true digital banking.