Companies find themselves awash in a sea of changing customer preferences.
But, as the available information about consumers increases, companies still seem to come up short on actionable insights about customers.
Add to this scenario that consumer preferences can be as mercurial as quicksilver, and most companies are struggling to create a blueprint for the customer journey.
The solution lies in a combination of Living Services, advanced analytics, consistency and responsiveness.
For companies, to “listen” well—but selectively for insight—is fast becoming an art as well as a science. It is the key to creating a tailored customer experience.VIEW THE REPORT [PDF]