VOLATILITY TO VALUE
With volatile customer demand, fluctuating raw material prices and a high-asset intensity, the chemical industry is affected more than most by economic cyclicality. Accenture Strategy analysis shows that chemical companies have experienced periods where revenues increased by 5 to 7 percent while their overall margin growth was only in the range of 1 to 2 percent—placing them firmly in survive, rather than thrive, mode. Creating competitive agility demands more dramatic changes in strategy and operations—and employing digital technologies can help find new sources of value to drive growth.
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