The growth of digital technologies has enabled companies to collect increasingly massive amounts of data. But how are companies to make sense of that data? The answer is the emergence of what is becoming a critical business capability: big data analytics.
According to new research from Accenture, most companies have high expectations for big data analytics in their supply chain, but many are having difficulty adopting it. In fact, 97 percent of executives report having an understanding of how big data analytics can benefit their supply chain, but only 17 percent report having already implemented analytics in one or more supply chain functions.
However, not all companies are struggling. Our research revealed certain commonalities among a small group of companies that have generated a high return from their investment in big data analytics for their supply chain.
To learn more about these key practices and what specific actions companies can take to improve the effectiveness of their big data analytics capability, read Big Data Analytics in Supply Chain: Hype or Here to Stay?