IBC 2016

Grounded in shareholder value analysis of key players in the global broadcasting industry, the newest edition of Accenture’s Future of Broadcasting examines key strategies and activities media and entertainment companies are pursuing to successfully grow their businesses and meet shifting industry demands.

Now in its 4th edition, Pulse of Media talks about the strategic agility to remain competitive, uncovers the technology enablers required to track consumer preferences across platforms, and explores the new experiences and business models that will dominate the landscape going forward.

In this workshop, we will discuss Accenture’s Point of View, “Bringing TV to Life”, which focuses on the roles of Digital Content Aggregators (DCAs) and Digital Content Providers (DCPs), and the relationship between them, outlining some of the challenges that each face and opportunities for growth. From thinking to doing, we can also discuss how this point of view has helped inform Accenture Digital Video business strategy and associated investments in order to accelerate the capabilities we believe our clients require to position themselves for success in the disrupted value chain.

Shifting consumer viewing habits are generating a wealth of consumer insights that, when properly harnessed, can drive business growth. See how companies can successfully aggregate and integrate advanced analytics in order to monetize this data and create services-oriented and transversal capabilities. A demo of Accenture’s Advanced Analytics Solution for Advertising showcases Accenture’s approach to this opportunity.

New automated capabilities are creating tremendous opportunities for media companies to improve their ad sales operations. See how Accenture’s Multimedia Ad Sales Solution—powered by analytics and automation capabilities—enables actionable insight into customers, supports the planning andexecution of cross channel campaigns, supports programmatic channels, and improves forecasting and business performance insights.

Through our robust and agile Digital Video Delivery Factory solution, Accenture leverages its resources, skills and experiences to help clients overcome delivery challenges such as speed to market, multiple-channel proliferation, unpredictable scale and cost pressures.

During this workshop, we will discuss what a data-driven business looks like and what it does differently. We will look at examples of how content and media businesses across the world are creating business insights using data from video platforms and driving profitability across their business. Everyone is talking about data but what does it really mean and what do you need to do differently to create business insight?

During this workshop, we will discuss the types of capabilities and operating models that product testing factories need to adopt in order to support efficiencies that drive lower operating expenses while products become more and more efficient. Concepts such as smarter testing versus cheaper testing, better diagnosis strategies during white-box and black-box testing, automation rollout, environment and simulation strategies, and DevOps model compatibility will be presented.

The recent high-profile cyber-attacks on leading media and entertainment companies have elevated cyber security to global concern. Now media organizations are hyperaware of the need to protect both the enterprise and the key business asset – content. For today’s media company, smart cyber security defense includes protecting against cyber-attacks, remediating vulnerabilities, automating threat intelligence and managing digital identities across many platforms and channels. Learn how Accenture helps organizations create and implement failsafe security architectures and processes to tackle these key security threats.

In this workshop, explore how new cloud capabilities are helping broadcasters transform their customer experience, content workflow and back office operations. Look into how cloud is helping broadcasters radically shift their embedded culture and skillsets, playing a pivotal role in delivering content-rich services to multiple devices, enabling a positive business case for "digital end-to-end" tapeless workflow and allowing video coverage of live events to become ever more democratized, global and social.

Digital video companies need fast and cost effective ways to adapt and respond to rapidly changing consumer demands. Launching new products and services has to take days or weeks, not months. This new business reality requires a radically new approach to building, deploying and supporting technology – one that is agile, resilient and scalable. Attendees of the “From Legacy IT to Agile Platforms” workshop will learn, through real life use cases, how agile methodologies and micro-service architectures applied to digital video services can significantly increase the predictability of service delivery, reduce speed to market, and improve the customer experience.