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Optimized, personalized and dynamic banking

AN APPEALING OFFER IS ABOUT MORE THAN A GOOD PRODUCT

In this era of living services, customers have come to expect everything to be tailored to their needs and available in the moment. In this report, co-authored by Accenture and Nomis, we describe how banks can use advanced analytics to shape next-level pricing and offers, and become hyper-relevant to their customers.



READ THE REPORT [PDF]

Stage 1
Product Price
Optimization

 

 

 

Fair prices that pivot on
product rather than on
customer.


Stage 2
Customer-centric
Pricing

 

 

 

Prices and offers that
maximize customers’ lifetime
value across all product lines


Stage 3
Real-time Intelligent
Adaptability

 

 

 

 

Real-time prices
reflected across products
and channels

AUTHORS

Alan McIntyre

Alan McIntyre

Senior Managing Director,
Global Banking – Accenture

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Frank Rohde

Frank Rohde

CEO, Nomis Solutions


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Caroline Dudley

Caroline Dudley

Managing Director, Distribution
& Marketing – Accenture

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Johnathan Bant

Johnathan Bant

Vice President, Canada
Nomis Solutions

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