Digital Data Experience Day

Digital Data Experience Day in Prague

We have hosted global leaders and clients to share experiences how digital technologies can enable companies to innovate and reimagine their business.

Today, we as Accenture, see two deeply interconnected key topics leading the marketing and business scene in the near future. From one side, the organizations trying to understand how to use digital technology to bring a real value to people, citizens and users of their product and services. On the other hand, the people who will put more and more attention on what their benefit in sharing information about own behavior and lifestyle will be.

Event recap

See the most important moments from the first Digital Data Experience event organized in Prague where International and CEE market leaders discovered together how digital can provide value for brands, people and organizations joining strategic thinking, human insights, technical DNA, creativity and user centric design approach.

Digital Data Experience Day in Prague

Accenture hosted global leaders and clients to share trends in digital technologies. See more.

View Transcript

Digital transformation is impacting every business

Digital tools allow us to understand the individual customers’ intentions, preferences, and behaviors in different circumstances.

Mike Sutcliff

Group Chief Executive, Accenture Digital

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Liz Wilson is Chief Operating Officer at Karmarama, part of Accenture Interactive. Liz is responsible for leading the day-to-day operations across all aspects of the agency. Her specialism lies within integrating advertising, branding, digital and CRM, to create growth and value for both the clients and the agency businesses. Liz regularly writes and speaks on these topics, as well as about women and equality within the workplace. Karmarama’s clients include; the British Army, BT, Halfords, Honda and Lidl. The agency’s focus is to be the most progressive creative business imaginable and the work is powered by one belief: Good Works.

Michael Sutcliff is Group Chief Executive of Accenture Digital, where he helps clients create or react to digital disruption across industries around the world. He builds teams capable of applying digital platforms, technologies, and techniques to imagine and deliver better experiences and more profitable business models. Mike played a key role in the launch of Accenture Digital in 2013 and continues to lead its evolution. Mike’s responsibilities include Accenture Interactive, Accenture Applied Intelligence and Accenture Industry X.0 businesses and the digital technology delivery teams to support their work. Under his leadership, Accenture’s revenue for digital-related services has grown to be $18B. Mike joined Accenture in 1987 and was named partner in 1999. He is a member of Accenture’s Global Management Committee.

Ashley Benigno is the Regional Group Director for Italy and CEE countries, runs Fjord’s Milan studio, where he brings 20 years of globalexperience in helping clients design and launch innovative services and experiences, and bring a human-centered approach to digital transformation programs. He is currently setting up a Fjord presence in Prague.

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