Accenture is helping Nestlé Oceania use social media monitoring to better understand share of voice, run more effective campaigns, support the creation of a new social media centre of excellence and proactively resolve emerging issues.
Nestlé Oceania, a fast-growing arm of Nestlé, the world’s largest food multinational by revenue, wanted to better understand what was being said about its key brands on social media.
To achieve its goals, Nestlé Oceania enlisted Accenture to put in place a comprehensive social media listening service.