KaBOOM! is the national non-profit dedicated to giving kids the childhood they deserve by bringing play to those who need it most. Children today spend less time playing outdoors than any previous generation, a fact that is having disastrous consequences for their health, achievement levels, and overall well-being. Founded in 1996, KaBOOM! envisions a great place to play within walking distance of every child in America because children need to play actively every day at home, in school and in their communities.
The client was in the process of refocusing its organizational strategy, and needed support in determining how best to align its website with its new strategy. The overall goal was to provide KaBOOM! with a way to better engage website visitors and volunteers to achieve its mission of creating great playspaces for children.
In order to achieve this, the Accenture team undertook a thorough review of the organization’s existing online capabilities in order to make recommendations for the client’s revised digital strategy.