Accenture had an existing relationship with the telecom operator based on other key projects around
the telecom and retail industries. Leveraging the success of the past analytical projects, the telecom
operator tasked Accenture with providing design, implementation and ongoing maintenance services for
the analytics solution.
The solution was built on an SQL database allowing for the daily collection of counting data from around 550 retail stores throughout telecom operator’s network, allowing daily reports. Accenture worked closely both with store operations teams and business intelligence teams to optimize data usage
and help the customer best adapt to the solution.
Managed the installations of the smart videos for in-store data capture of the operator’s retail store
Directed the setup of a remote server built by Accenture to manually handle in-store counting
devices when necessary.
Developed weekly reports to help the company’s operational teams measure commercial
The remote server also allowed for optimizing the individual counting devices at a distance for more cost-effect maintenance services.
For monitoring and analyzing the captured data, Accenture built user-friendly Web-based interfaces
to allow easy access on multiple devices, such as smartphones and tablets, with intuitive, visual and realtime dashboards. The reports highlighted performance across all stores and regional areas and enabled forecast analysis based on seasonality and the impact of marketing initiatives.
The initial roll—out for operator-owned stores took almost 13 weeks, while the second phase for
franchised locations took around eight weeks. Accenture improved the data received and adapted
the counting devices to better capture customer entry and behavior data. The Accenture team also took on responsibility for monitoring the solution, resolving any issues and the weekly data reporting from the counting devices.