Accenture helped a leading brewing company, develop a mobile application to help its salesforce make data-driven decisions by leveraging real time data when negotiating commercial agreements and effectively target promotional activity.
With Avanade, an Accenture joint venture that focuses on Microsoft technologies, Accenture integrated an SAP back-end system with a Microsoft Windows 8 mobile platform for the application. Sales representatives can now share, collect, analyze and utilize real-time data anywhere and anytime. This increased visibility into sales operations means sales representatives can leverage analytics to monitor and adapt its business strategy on-the-fly, identify new market opportunities and gain a better understanding of its customers. Ultimately, the organization is able to empower sales representatives to be effective in the field.