In brief

In brief

  • With limitless access to make comparisons between platforms, and no cost to switch, loyalty is over. What matters today is constant relevance.
  • To succeed, platforms need to achieve and sustain an intensely customer-centric mindset. And maintain this at scale, faster than ever.
  • Achieving the relevance that drives profitable scale requires platforms address three key challenges across the adoption cycle.
  • Accenture Platform Adoption services address each segment of the cycle, helping clients to drive growth, improve relevance and increase revenue.


Let’s talk platform adoption

Today’s consumer continuously evaluates and re-evaluates. And with limitless access to make comparisons and no cost to switch to other companies, all in a matter of seconds. People can switch again and again.

Loyalty is over. What matters today is constant relevance.

For platform businesses—and in today’s market that’s nearly all businesses—the challenge of attracting and retaining users is just the start. To succeed, platforms need to achieve and sustain an intensely customer-centric mindset across multiple points of evaluation. And maintain this at scale, faster than ever. The timeframe for growth is being constantly compressed as competition for hearts, minds and wallets intensifies.

Platform growth requires users, developers and partners to adopt and engage on the platform. All sides of the model need to scale to harness the network effects that create a cycle of rapid growth. Standing still is to admit defeat. This is a market in which winners win faster, but losers’ descent is just as rapid. And those losses are potentially huge. Our research indicates that around the world, companies are losing nearly $1 trillion in annual revenues to competitors. Why? Because they’re not relevant – to everyone – all the time.

Achieving the relevance that drives profitable scale requires platforms address these three key challenges:

Number one

Attract new users and make money from existing users and partners.

Number two

Make sure people stick around.

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Number three

Turn users into advocates, creating the network effects that drive rapid growth to scale.

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Watch the video to learn more about how Accenture Platform Adoption services helps you to drive growth, improve relevance and increase revenue.

Kevin Col​lins

Managing Director – Innovation Lead, Software & Platforms


Jacqueline Morgan

Principal Director – Platform Adoption, Software & Platforms

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