When initially adopted, digital twins were championed for their ability to monitor, simulate, and streamline the data of discrete devices. But recently, the scale of the models, layering in of AI and increase in adoption have transformed the equation.

Public service innovators – particularly in postal organisations – are starting to connect massive networks of intelligent twins, linking many twins together to create living models of ports, cities, and delivery networks. They are creating unbroken threads of data – fabrics that will soon be essential to every public service enterprise’s digital strategy.

Created by its National Research Foundation; Virtual Singapore is a digital twin of the city-state using 3D semantic modeling to combine map and land data with real-time data on climate and traffic

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As more public service organisations build and connect intelligent twins, they are bringing more of their organisations into digital space. That, in turn, unleashes new opportunities and next-generation citizen service delivery models.

Consider how digital twins already let organisations gather, visualise, and contextualise data from across their physical assets and projects, bridging physical operations and digital capabilities. AI helps them act on that data, dynamically responding to real-time information, asking “what-if” questions about possible future scenarios, and designing and testing new products in the virtual world long before ever constructing them physically.



Ninety-one percent of public service respondents believe their organisation requires a mission control, or central intelligence hub, to gain insights into complexities and model the organisation’s processes, people, and assets compared with 90% in commercial.

Unlock the power of massive, intelligent, digital twins

As cities, postal services and other government entities connect more expansive networks of twins and build out the mirrored world, these capabilities could grow exponentially.

Leaders will likely be able to make data and intelligence the primary orchestrators of public services – increasing real-time agility at scale, overhauling innovation processes and forming entirely new mirrored-world ecosystems and partnerships.

About the Authors

Valerie Armbrust

Managing Director – Consulting, Public Service


Mark Jennings

Managing Director – Health & Public Service, UK and Ireland


Christian Bertmann

Managing Director – Technology, Health & Public Service, ASGR


Ahmed Hassan

Managing Director – Health & Public Service, Cloud & Infrastructure Lead, Australia and New Zealand


Timo Levo

Managing Director – Public Service, Defence, SAP, Europe

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