Can sustainable and responsible growth drive benefits to both business and society? Skepticism exists among executives and investors alike as to how competitive advantage and growth are actually to be driven from sustainability. This skepticism is largely a matter of measurement and valuation.
The road to compelling sustainability metrics has been a rocky one. Now, however, new valuation approaches are being pioneered to help business executives identify and measure value to business and society, and to inform and steer portfolios of sustainable products and services. Applied consistently, they can foster better decision making and value generation.