Businesses are accustomed to individual consumer data access. It powers their operations.
Personally Identifiable Information (PII) is growing to include biometric, visual, genomic and device information. It now more precisely identifies an individual consumer, from birthdate to buying preferences.
Regulations such as the European Union's General Data Protection Regulation (GDPR), effective in May 2018, give consumers back their PII—allowing for fines of up to 4 percent of group revenue or EUR20m, whichever is bigger, in the event a company's consumer data is breached.
Companies can view this as a burden or an opportunity—but opportunity is the better choice.VIEW THE REPORT [PDF]