As high-tech businesses face constant and rapid change, customer requirements demand solutions that need to be delivered as bundles of hardware products, software, services and experiences.
To deliver on those expectations, companies need new product models that integrate hardware, software and service components across the lifecycle of the product—from product ideation to end-of-life.
Businesses in the communications equipment and high-tech sectors—along with their counterparts in other industries—need to respond to two macro trends:
The empowered customer
as-a-Service business models.
To compete in the new market environment, organizations need to develop unified product models that expand in two directions:
Vertically to integrate all components of a market offering: hardware, firmware, software and experiences
Horizontally across the products’ value chain, from concept, design and engineering to supply chain planning, manufacturing and commercialization, to sales/marketing, operations and support.
Data volumes are expected to grow 50-fold by 2020, and ever-faster release cycles for products and services increasingly being the norm, high-tech companies must act now to remain competitive.
To be future ready, modern application platforms will have the following key characteristics:
Speed and agility
Real-time and transparent
Secure and intelligent