Skip to main content Skip to Footer


The focus of the CFO in consumer goods

Our latest research in the consumer goods industry looks at the impact of globalization and technology on the CFO agenda.


Accenture’s latest finance research investigates the impact of globalization and technology on the CFO agenda with issues ranging from managing complexity, to ongoing cost reductions and growth investments in the consumer goods industry.


 Between January and April 2014, Accenture conducted a survey of 617 CFOs and other senior finance executives, spread across 10 sectors and all major geographic regions, to take the pulse of the finance function today.

The survey was supplemented by a series of more than 30 in-depth interviews with finance executives representing large, global organizations across industries. These key findings reflect the results of the research for the consumer packaged goods (CPG) sector.

Key Findings

Permanent volatility - 34% of CFOs in consumer goods say that permanent volatility is having a high impact on the finance function. Concerns include permanent forces such as globalization, uncertainty and price pressures.

Complexity - 61% of CPG CFOs say complex legacy systems and environment are a leading challenge, while 50% cite managing new and complex financial, business and operational risks.

Balance between growth investments and cost controls - With organizations seeking to balance growth and cost control, CPG CFOs are partnering with the CEO to drive transformational change. Finance functions are deeply involved in ongoing functional cost reduction, operating model rationalization, supply chain optimization and product/service rationalization, as well as in developing new markets.